Why is the Shop Named Orange 20?

Orange 20 Bikes started in a tiny little orange building at 713 N. Heliotrope. 7+13=20 plus the building is bright orange. 20 is 10 Code for location and a 20 inch wheel is a BMX. The new building is 4351 Melrose and it is also Orange 4+3=7 and 5+1=6 7+6=13 and 7+13=20 Orange 20!